Phraser is a group of expert communicators, providing counsel, content and copy to corporate Australia.

The Phrasers believe effective communication – communication that changes opinions, perceptions, behaviours – hinges on common sense: clear, informative messages that meet people’s need for information, delivered at the right time, in the right way.

Or: the corporate story, well told.

Phraser was founded in 2016 by Samantha Thomson. For 25 years, Samantha has worked with leading companies in Australia and the United Kingdom, advising on reputation, executive positioning, issues, stakeholder management and employee communication. Most recently, Samantha has worked for Australia’s leading independent wealth manager AMP, global professional services firm Ernst & Young and internationally renowned public relations consultancy Hill & Knowlton.

Samantha can turn a phrase like nobody’s business.